Contact us

Tourism development and marketing

  1. Home
  2. Your City
  3. Business and investment
  4. Business
  5. Tourism development and marketing
Rockingham Foreshore

On this page

Are you a business or organisation interested in tourism opportunities within the City of Rockingham? Learn more about how we are playing a central role in fostering tourism outcomes in the region and how you can engage with us and our tourism related activities below. 

Tourist Destination Strategy

Council adopted the Tourist Destination Strategy (2024 - 2029) at its Ordinary Meeting on Tuesday 27 August 2024. This Strategy sets out our strategic priorities and direction for marketing Rockingham to tourists.

The key objectives aim to support and develop business and product growth within Rockingham to enhance the overall tourism offering, improve visitor experiences and continue to build Rockingham’s reputation as a must-visit coastal destination in Western Australia. The Strategy identifies and prioritises four key strategic elements to actively support and grow tourism in Rockingham:

  1. Destination and tourism product development
  2. Destination marketing
  3. Visitor servicing
  4. Event attraction and activation

Read the Tourist Destination Strategy below. opens in a new windowopens in a new windowopens in a new window

Related documents

Rediscover Rockingham – the City’s tourism brand

Two people tandem skydiving over the Rockingham coast
 
Our tourism marketing brand, Rediscover Rockingham, was launched in 2019 and aims to encourage everyone – locals and visitors alike – to Rediscover Rockingham.
 
This brand aligns with the City’s corporate brand while having the ability to be recognised as a stand-alone destination brand and tag line for the entire Rockingham region, and resonates among intrastate visitors as an invitation to return and Rediscover Rockingham.
 
Rockingham businesses are encouraged to adopt the Rediscover Rockingham brand within their own marketing and promotional activities. Details and tips regarding how this can be achieved are outlined in the following Industry Toolkit. 

Tourism Brand Redevelopment Project

In line with the Tourist Destination Strategy, the City has commenced development of a new tourism brand with the intent to broaden target markets to interstate and international visitors.
 
Following a research and consultation period involving desktop research, an online survey and key stakeholder workshops, a new brand strategy is currently being developed alongside a new creative direction for Rockingham's destination marketing moving forward. 
 
Updates on this project will continue to be provided over the coming months via our Tourism Development eNewsletter and via this website page.
Staff member brewing coffee at Jaffelato, a popular cafe at the Rockingham Foreshore. Staff member brewing coffee at Jaffelato, a popular cafe at the Rockingham Foreshore.

Industry Toolkit

We've created a dedicated tourism industry toolkit to assist local operators in: 

  • Leveraging the Rediscover Rockingham destination marketing brand
  • Navigating the wider WA tourism network and its associated opportunities, and 
  • Sharing high quality images to promote Rockingham as a must visit destination in the Perth region.

This digital toolkit will continue to be built upon over time to provide a one stop shop of useful resources for operators, and to encourage greater collaboration between the City and our valued local tourism industry. 

Access the Industry Toolkitopens in a new windowopens in a new windowopens in a new window

Mobile Visitor Centre Van Mobile Visitor Centre Van

Meet our Mobile Visitor Centre

The Rediscover Rockingham Mobile Visitor Centre service is an exciting City-owned initiative that launched in February 2025, designed to be flexible and adaptive in providing helpful information and resources directly to visitors while they are out and about in our destination.

The service operates Thursday - Sunday, between September and May, and frequents tourism hotspots including the Rockingham Foreshore, Point Peron, and events in and out of the region.

Aiming to compliment the services offered by the local brick and mortar Visitor Centres, the Mobile Visitor Centre has received great engagement so far, from both locals and tourists keen to learn more about Rockingham's tourism offering.

Do you have a flyer or brochure our team can share with visitors? Email us at tourism@rockingham.wa.gov.auopens in a new windowopens in a new window to organise delivery or collection and have your tourism business promoted as part of the service. 

Business Innovation Grants 

Have you explored the City of Rockingham's Business Innovation Grants Program? This funding opportunity aims to support local business growth through the adoption of innovative business ideas, digital tools, and skillsets. Applicants can apply for matched funding of up to 50% of a total project cost (to the maximum grant value of $2,000) for two eligible streams. 

Learn more about our Business Innovation Grants program. 

Contact our Tourism Team

The City’s Tourism Team would like to keep in touch with you about destination marketing initiatives, industry support opportunities, visitor servicing insights and more. To receive tourism-related communications, visit the Newsletter Sign Up pageopens in a new windowopens in a new window and subscribe to the Tourism Development newsletter. 

To contact the Tourism Team directly, please email tourism@rockingham.wa.gov.au or call (08) 9528 0333. 

In addition, you can contact us via our dedicated Rediscover Rockingham social media channels - Facebookopens in a new windowopens in a new windowopens in a new window and Instagramopens in a new windowopens in a new windowopens in a new window. 

Rockingham is Tourism Ready

Rockingham is a tourism hotspot with so much to offer.

We attract a significant number of visitors, both domestic and international, to experience our nature, wildlife and aqua-packed adventure. There are exciting development opportunities like the Rockingham marina, eco-tourism at Cape Peron Reserve, international brand hotels, the Safety Bay and Shoalwater Foreshore Revitalisation Master Plan, and much more.

See also

Print this page

Our site

Contact details

Administration address
Civic Boulevard, Rockingham WA 6168

Mailing address
PO BOX 2142, Rockingham DC WA 6967

Phone
(08) 9528 0333

Email
customer@rockingham.wa.gov.au

Connect with us

Submit a request
Go to Top of the page