Tourism development and marketing

Tourism Development in the City of Rockingham

Tourism development and destination marketing

Are you a business or organisation interested in tourism opportunities within the City of Rockingham? Learn more about how we are playing a central role in boosting tourism and how you can get involved.



Rockingham is Tourism Ready

Rockingham is a tourism hotspot with so much to offer.

We attract a significant number of visitors, both domestic and international to experience our nature, wildlife and aqua-packed adventure. There are exciting development opportunities like the Rockingham marina, eco-tourism at Cape Peron Reserve, International brand hotels, Safety Bay and Shoalwater Foreshore Revitalisation Master Plan and much more.

Tourist Destination Strategy

The City of Rockingham Council adopted the Tourist Destination Strategy (2019-2024) at its ordinary meeting on Tuesday 28 May 2019.
The Tourist Destination Strategy sets out our strategic priorities and direction for marketing Rockingham to tourists. The key objective of the strategy is to effectively and measurably promote the Rockingham region as a premium coastal destination in Western Australia.

The new strategy identifies and prioritises five key strategic elements to actively pursuing tourism:
  1. Destination marketing (targeting eco and adventure tourism)
  2. Visitor servicing (face-to-face and digital)
  3. Coastal development and activation
  4. Events activation (entertainment destination)
  5. Mid-tier MICE attraction (meetings, incentives, conferences and events)

Rediscover Rockingham – the City’s destination brand

Two people tandem skydiving over the Rockingham coast
The above image has featured on freeway billboards on Kwinana Freeway (northbound) and Mitchell Freeway (southbound) to promote Rockingham to intrastate travellers transiting to and from Perth.
Our tourism marketing brand aims to encourage everyone – locals and visitors alike – to Rediscover Rockingham.  The brand is a key action of the City’s Tourist Destination Strategy 2019 - 2024. It features newly developed elements including a logo designed specifically for destination marketing, separate to our corporate logo and branding.
Rockingham businesses are encouraged to adopt the Rediscover Rockingham brand within their own marketing and promotion. The easiest way to do this is by tagging photos and videos on social media with #RediscoverRockingham. There are also several opportunities within the year to get involved with larger campaigns.
Please contact us at to register your interest.  

Keep in touch

The City’s Economic Development and Tourism team would like to keep in touch with you about destination marketing initiatives, events and training opportunities. To receive tourism-related communication, visit the Newsletter Sign Up page and subscribe to the Tourism Development newsletter.

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