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Tourism development and marketing

Tourism Development in the City of Rockingham

Tourism development and destination marketing

Are you a business or organisation interested in tourism opportunities within the City of Rockingham? Learn more about how we are playing a central role in boosting tourism and how you can get involved.


Tourist Destination Strategy

The City of Rockingham Council adopted the Tourist Destination Strategy (2019-2024) at its ordinary meeting on Tuesday 28 May 2019.
The Tourist Destination Strategy sets out our strategic priorities and direction for marketing Rockingham to tourists. The key objective of the strategy is to effectively and measurably promote the Rockingham region as a premium coastal destination in Western Australia.

The new strategy identifies and prioritises five key strategic elements to actively pursuing tourism:
  1. Destination marketing (targeting eco and adventure tourism)
  2. Visitor servicing (face-to-face and digital)
  3. Coastal development and activation
  4. Events activation (entertainment destination)
  5. Mid-tier MICE attraction (meetings, incentives, conferences and events)

Rediscover Rockingham – the City’s destination brand

Rediscover your wild side - swim with seals
Our stylish new tourism marketing brand encourages everyone – locals and visitors alike – to Rediscover Rockingham.  The brand is a key action of the City’s Tourism Destination Strategy. It features newly developed elements including a logo designed specifically for destination marketing, separate to our corporate logo and branding.
The Rediscover Rockingham brand is being incorporated into all of our destination marketing materials including print and billboard advertising. It has also been featured as part of eight stories within the Destination WA TV series on Channel 9 and radio advertising on Nova 93.7. A new destination marketing website featuring the branding is currently being developed in partnership with Tourism Rockingham.
Rockingham businesses are encouraged to adopt the Rediscover Rockingham brand within their own marketing and promotion. The easiest way to do this is by tagging photos and videos on social media with #rediscoverrockingham. There are also several opportunities within the year to get involved with larger campaigns. Please contact us at to register your interest.

Keep in touch

The City’s Economic Development and Tourism team would like to keep in touch with you about destination marketing initiatives, events and training opportunities. To receive tourism-related communication, you’ll need to register your business with the City’s portal Rock Port. Once you have received your login, please navigate to 'My Profile' and then select ‘Tourism’ as an interest.

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