Rediscover Rockingham – the City’s destination brand
The above image has featured on freeway billboards on Kwinana Freeway (northbound) and Mitchell Freeway (southbound) to promote Rockingham to intrastate travellers transiting to and from Perth.
Our tourism marketing brand aims to encourage everyone – locals and visitors alike – to Rediscover Rockingham. The brand is a key action of the City’s Tourist Destination Strategy 2019 - 2024. It features newly developed elements including a logo designed specifically for destination marketing, separate to our corporate logo and branding.
Rockingham businesses are encouraged to adopt the Rediscover Rockingham brand within their own marketing and promotion. The easiest way to do this is by tagging photos and videos on social media with #RediscoverRockingham. There are also several opportunities within the year to get involved with larger campaigns.