Economic development

Penguin Island ferry

Economic Development Strategy

The City’s new Economic Development Strategy 2020-2025 was adopted by Council on 17 March 2020, encapsulating the economic development vision that “we are committed to developing and shaping a robust and resilient economy that supports the growth and sustainability of new and existing businesses, new and emerging industries and technologies, and creates a positive business environment whilst enhancing local lifestyle and providing a range of diverse employment opportunities”.
Aimed at achieving a long-term economic outcomes for Rockingham, the Economic Development Strategy 2020-2025 reflects the City's ongoing commitment to addressing the needs of the local business community, attracting new and diverse investment and delivering increased economic and social benefits to our community. We aim to continue to grow a diverse, vibrant, resilient and balanced economy that will provide jobs growth and drive sustainable economic success for years to come.
Prior to Council’s adoption of the strategy, a comprehensive consultation process was carried out by the City. Feedback was received from residents, business owners, business leaders, councillors and also State and Federal Government stakeholders. This feedback was then used to shape the strategy.
In line with the information gained during the research and consultation phases, we will focus our economic development actions around four key elements:
  • Key Element 1 - Investment Attraction
  • Key Element 2 - Strategic Metropolitan Centre
  • Key Element 3 - Local Business Development
  • Key Element 4 - Advocacy and Lobbying
Over the next five years, we will implement actions identified within this strategy.  This will support and explore opportunities to increase industry development and diversification, job development and diversification and provide a range of stimulus to grow the local Rockingham economy

Investment attractionInvestment Prospectus cover

The role of the Economic Development team is to:

  • attract investment to facilitate major development within the Waterfront Village and City Centre precincts, and other identified precincts within Rockingham
  • attract investment funds and economic development
  • develop sustainable working relationships with key economic development stakeholders.

For more information on how the Economic Development team can assist your needs with property, developing or investing in the City of Rockingham, phone (08) 9528 0333 or email


The following provides the latest snapshot of key indicators of the City of Rockingham Economy.

Visit the City of Rockingham profile for in-depth statistical analysis of our population, demographics and economic profile.

GRP $4.83 billion,Population 133,389, local jobs 36,523, largest industry retail, 5619 local businesses, 64,398 employed residents

SOURCE:, by .id, the population experts. GRP: Gross Regional Product. ABS: Australian Bureau of Statistics. ERP: estimated resident population. NIEIR: National Institute of Economic and Industry Research.

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