Rockingham Recovery: Tourism industry

Swimming with seals tourism activity

The City of Rockingham COVID-19 Local Recovery Coordination Group (LRCG) is continuing to support the implementation of the State Government's COVID-19 WA Recovery Plan.

Support

The following assistance is available to tourism operators to assist in their recovery:

Destination Perth

In light of the recent challenges, Rockingham tourism businesses have been offered the opportunity to join Destination Perth (the Regional Tourism Organisation for Perth) free of charge until the end of the 2020/2021 financial year. Head to the Destination Perth membership page for further information.

Tourism WA

Visit the Tourism WA website to stay up-to-date with the latest information, support and advice surrounding COVID-19. 

The State Government, through Tourism WA, committed $14.4 million to the WA Tourism Recovery Program; a package to support the tourism industry during the COVID-19 pandemic. This support package had two funding programs; the $10.4 million Tourism Recovery Fund and the $4 million Tourism Business Survival Grant. On October 5 2020 the State Government announced the outstanding funding from the Tourism Recovery Fund would be used for the Tourism Business Survival Grant program which attracted hundreds of applications. Successful applicants have been notified. 

Wander out Yonder

The Wander out Yonder campaign has been developed by Tourism WA and is being delivered by to encourage Western Australians to explore local tourism destinations. Learn about how you can be involved.

Tourism Australia

 Subscribe to the Tourism Essentials e-newsletter for all updates on the Australian tourism industry.

Tourism Council of WA

As the voice of industry, Tourism Council WA is working to represent member interests during COVID-19. Please visit Tourism Council WA for updates.

Business Events Perth

During this challenging time, Business Events Perth is working hard to ensure business events are rescheduled rather than cancelled so that delegates will be back in Western Australia as soon as possible. Refer to the Business Events Perth website for more information. 

Business Events Australia

Business Events Australia has recently launched the Business Events Program for 2021/2022. This program aims to support the Australian business events industry in the wake of the COVID-19 crisis by providing the opportunity to leverage funding to drive demand for domestic face-to-face business events.

Rediscover Rockingham destination marketing campaign

To assist the Rockingham business community to emerge from COVID-19 restrictions, the City's Economic Development and Tourism team launched three seasonal campaigns to reposition Rockingham as a vibrant tourism destination. The Rediscover Adventure campaign in spring 2020, the Rediscover Summer campaign in summer 2020/21 and the Rediscover Relaxation campaign in autumn 2021 were designed to prompt memories of long-lost beach holidays, spontaneous encounters with marine life and bucket-list adventures.

Integrated press, radio, television, digital, social and outdoor marketing activities were combined with iconic events and the launch of a City-run tour to encourage visitors and residents alike to Rediscover Rockingham: where the coast comes to life.

To attract more people into the Rockingham region, the City will resume marketing activity in spring 2021 with Rediscover Family Time, Rediscover Rockingham set to be launched in August 2021. 

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