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City Takes a Stand Against Ageism

Date29 September 2020

Ahead of International Day of Older Persons on Thursday 1 October 2020, the City of Rockingham is encouraging the community to celebrate its seniors by getting involved in its Let’s Take a Stand Against Ageism campaign.

The International Day of Older Persons is held annually and 2020 marks the 30th anniversary of the event. It aims to raise awareness of the issues affecting older people, as well as highlighting the important contribution seniors make to the community. 

This year the City’s Let’s Take a Stand Against Ageism campaign is supporting the International Day of Older Persons by raising awareness of what ageism is, the negative impact it has on older people, and what the community can do to challenge it. Ageism is defined as the stereotyping, prejudice, and discrimination against people on the basis of their age.

As part of the campaign, the City recently took the EveryAGE Counts pledge, which is a key advocacy campaign aimed at tackling ageism. On 1 October 2020, City staff and volunteers will be at Rockingham Centre to engage with community members about ageism, and to encourage them to take the EveryAGE Counts pledge. 

The City is also implementing a range of initiatives and programs including the Seniors’ Insights Exhibition. Seniors’ Insights will showcase a number of personal accounts written by seniors that share what life is like as an older person and how ageism impacts them. The exhibition will run from 31 October – 13 November at Rockingham Central Library. 

“The City has been a member of the World Health Organization’s Network of Age-Friendly Communities since 2012, and we are focused on supporting seniors in our community through the City’s Seniors Strategy 2017 – 2021,” City of Rockingham Mayor Barry Sammels said. 

There are more than 21,000 seniors in the City and this number is expected to grow in the next decade, which is why it is important we are committed to creating a more socially-inclusive community for seniors.

"Residents can play their part in fostering this positive environment for seniors by taking the EveryAGE Counts pledge and exploring the Seniors' Insights Exhibition when it opens in October." 

Image: Mayor Barry Sammels displays the City's EveryAGE Counts pledge. Picture: City of Rockingham.    

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