Rockingham 22° 9 °

Draft Rockingham Tourist Destination Strategy

Tourist boat docked at Mersey Point Jetty


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The draft Tourist Destination Strategy (2019–2024) was endorsed by Council at its ordinary meeting on Tuesday 26 March 2019 and is now open for public comment. 

The Tourist Destination Strategy establishes the City’s strategic direction and priorities for marketing the Rockingham region to tourists. Its key objective is to effectively and measurably promote Rockingham as Western Australia’s premium coastal destination. 

The strategy stems from the City’s Strategic Community Plan (2019–2029) which identified actively pursuing tourism and economic development as one of our community’s aspirations. It has been developed after extensive consultation with the local community, businesses and industry experts. 

In February 2018 the City established the Tourism Strategy Development Advisory Group (TSDAG) which consists of representatives from local businesses, Destination Perth, Tourism WA, the Perth Convention Bureau , Rockingham Kwinana Chamber of Commerce, Tourism Rockingham, the Rockingham Visitor Centre, the Department of Biodiversity Conservation and Attractions, and Councillor Andy Burns. 

Local residents and the business community also contributed their ideas on how to best promote Rockingham to the rest of the world during a series of Community Plan workshops help throughout 2018. The City also conducted a community survey and held a business workshop in association with the Rockingham Kwinana Chamber of Commerce.

The new strategy identifies and prioritises five key strategic elements to actively pursuing tourism: 

  1. Destination marketing (targeting eco and adventure tourism)
  2. Visitor servicing (face-to-face and digital)
  3. Coastal development and activation
  4. Events activation (entertainment destination)
  5. Mid-tier MICE attraction (meetings, incentives, conferences and events)
Title Format Size and Type
Draft Rockingham Tourist Destination Strategy (2019-2024) Document PDF 3.9 MB

Share your thoughts now

You can provide your feedback on this draft strategy in the following ways:

  • online via Rock Port, our community engagement portal
  • online via email
  • mail written comments to: Chief Executive Officer, City of Rockingham PO Box 2142, Rockingham DC 6967

Submissions must be lodged with the Chief Executive Officer by no later than 4.30pm on Wednesday 24 April 2019.

​Please note that any written submission may be placed on the public record and be available for inspection.