With just over 800 followers the new channel has been popular for showcasing images of local beaches and events.
A recent competition for the cutest dog attracted 700 image entries featuring local pooches, with @ronaldthebulldog set to feature on the cover of the City’s next Chronicle magazine at the end of May.
City of Rockingham Mayor, Barry Sammels said councils need to be involved in the major social and networking platforms where people are sharing information: “The City researched a number of different social and digital media communications options.
“Often some of the most popular platforms are free to establish and use so there are only staffing requirements to consider and the City has long had everything in place through our existing digital media platforms including Facebook which now has more than 17,000 followers and Twitter where we have about 800 followers.
“Instagram was selected as way to share local images with residents and it is currently one of the popular social spheres for young people.
“By keeping up with communication trends the City keeps its approach fresh and relevant to its residents. If you want to share some local images tag them with #myrockingham or visit @cityofrockingham to comment on or like our images.”
Last year Instagram more than doubled its unique Australian users to 4 million, making it one of the fastest growing social media platforms.